@Article{ Galmés-cerezo_BERLANGA_Victoria-Mas:81-100,

author = { María Galmés-cerezo and INMACULADA BERLANGA FERNANDEZ and Juan Salvador Victoria-Mas } ,

title = { Advertising from the Perspective of Festivals: the present and future of commercial communication in the categories of awards (2013-2014). 29(2), 81- 100. },

journal = { Communication & Society },

year = { 2016 },

volume = { 29 },

pages = { 81-100 },

}